In fashion, the spotlight often falls on the face, not the hands.
The celebrity commands the frame, but the architect of that image—the stylist—often remains unnamed. Place of Ëlms’ latest campaign seeks to change that.

Shot in Los Angeles, this editorial doesn’t just feature stylists—it hands them the stage. The concept is simple but radical: put the creators of culture in the frame, let them tell their stories, and honor the integrity of their craft.

“It was never just about clothes. It was always about the people who chose them.”

Why Stylists Matter

Stylists are more than outfit curators—they are translators between identity and image. They carry the unspoken responsibility of protecting authenticity in an industry that often trades it for spectacle.

“We believe reverence is the essence of luxury, and truth is the ultimate aesthetic,” says the founder and designer behind Place of Ëlms Lennie Moreno. “Recognition must be given to the stylists, as they are shaping how entire generations dress. Honoring them is honoring the invisible labor behind the visible show.”

The Campaign Concept

The shoot was designed to strip away excess. No staged glamour. No forced gloss.
Natural light. Raw backdrops. A restrained hand in production.
Each stylist styled themselves, selecting pieces that resonated personally. What emerged was not just content, but character. This was less a campaign and more a thoughtful conversation, as Lennie sat down with each stylist to explore their journeys—how they got their start, how they uphold their integrity while navigating high-profile industry relationships, and their perspectives on how the fashion world can evolve for the better.

The result: portraits that feel less like advertising and more like testimony.
Rich, warm tones mirror the humanity of their voices. Black-and-white stills preserve the quiet power of truth.

The Stylists — In Their Own Words...

Jack Manson(Jamie Foxx, others)

"If you want to look back at your photos 10 years from now and still be proud, that’s where I come in. I don’t aim to shock — my focus is on timeless style."

"Staying grounded in this fast-paced industry means taking care of my body, keeping a strong spiritual life, and staying close to God and my family."

"From the Place of Ëlms values, integrity stands out most to me. We often give brands our trust without thinking twice, but the industry needs more transparency. People deserve to know what they’re really buying into."

Yasi Guilani(Tinashe, Norman Powell, others)

"It’s not always easy to say no, especially in this celebrity-driven world, but sometimes you have to. I’m building a reputation and a legacy too."

"Before I do a fitting, I always sage or palo santo the clothing rack. It helps clear out old energy and bring in a fresh, positive vibe."

"Fashion has become too political. It should be about creativity, fun, and self-expression — not about who you vote for. Fashion should bring people together, not divide them."

Katja Cahill & Aliya Lahijani(the late Ozzy Osbourne, Nick Cannon, others)

“We care about the energy of what our clients wear. It’s not just fashion — it’s energetic alignment.”

"Shopping has become harder. There’s either ultra-high-end or cheap fast fashion — there’s a lack of middle ground. We’ve lost the craftsmanship: spending time with designers, choosing fabrics, building a look with care. Now it’s all rush and less soul."

"In the celebrity world, people can lose themselves. From Place of Ëlms’ values, self-respect really speaks to us. Fame will often blur what’s real."

"A lot of stylists today want to be the star. But it’s essential to prioritize the client’s authenticity over pushing a personal agenda. Many stylists now partner with brands and promote clothes that don’t suit their clients at all. In the end, you can always tell when a look isn’t true to the talent — it shows instantly."

Justin Hurtt(Demarcus Robinson, others)

"Styling isn’t just about one event — I want to understand my client’s life goals so we can build something long-term and lasting. It's about brand elevation, not just clothes."

"A lot of new fashion today is just copy-paste — people chasing TikTok trends or viral moments. But deep down, we all know what’s real. Authenticity is what builds real relationships, and those relationships are what lead to lasting success."

Why This Project Matters

Though the garments in the campaign are undeniably refined, this work is not about clothes—it’s about credit. It’s about restoring dignity to the hands that shape culture quietly, consistently, and with care.

For Place of Ëlms, truth and acknowledgment aren’t just ideals—they’re woven into the brand’s aesthetic. “Luxury with Integrity” isn’t a catchy slogan; it’s a core principle. As Lennie puts it, “In the world we’re building, luxury doesn’t just look good—it behaves well.”

From the way it’s made, to the way it’s worn, to the way it makes you feel, clothing should reflect care, purpose, and positive energy. It should be built on strong values and designed to uplift, designed to inspire.

In the founder’s words: “We exist to honor craft over trend, timelessness over fast turnover, and people over noise. Our work is rooted in transparency, elevated design, and a deep commitment to celebrating those who rarely stand in the spotlight — yet shape it.”

Place of Ëlms’ latest collection is less about trends and more about truth. Every piece feels intentional—crafted to be lived in, not just looked at. There’s a quiet permanence to it all, as if the clothes already know your story. In a world of disposable fashion and fleeting moments, Place of Ëlms stands its ground, offering a clear message: we don’t just wear clothes—we wear our values.

Photography: Michelle Genevieve Gonzales - Hair & Makeup: Dee Daly - Creative Direction: Camille De Repentigny - On-Set Coordination: Kayleigh Conrad, Sophie Horvath - Designer & Executive Producer: Lennie Moreno

Read our feature in The Manual Magazine.